Best Betting Sites UK 2021

If you are looking to open an account with a new betting site, then it’s important that you pick the right one for you. Here at freebetting.co.uk we have reviewed all the best betting sites in the UK to help you find the one that suits your needs.

Top Sports Betting Sites

1.
William Hill

Bet £10 Get £40

New customers using promo code C40 only. 1x per customer. Min £10/€10 bet. Min odds 1/2 (1.5). Free bets paid as 2x £15/€15 (expires after 30 days). Max £10 Bonus. 35x wagering requirement. Max redeemable amount £25. Casino bonus expires 72 hours from issue. Eligibility rules, free-bet rules, game, location, payment-method, currency restrictions, stake contributions and terms and conditions apply.

Play nowPlay now
Terms & conditions apply
New customers using promo code C40 only. 1x per customer. Min £10/€10 bet. Min odds 1/2 (1.5). Free bets paid as 2x £15/€15 (expires after 30 days). Max £10 Bonus. 35x wagering requirement. Max redeemable amount £25. Casino bonus expires 72 hours from issue. Eligibility rules, free-bet rules, game, location, payment-method, currency restrictions, stake contributions and terms and conditions apply.
2.
BetVictor

Bet £5 Get £30 Free Bets

Bet £5 Get £30 18+ New Customers only. Deposit, opt in and place a £5 qualifying bet at odds of 2.00 or greater within 7 days of opening a new account; excludes cashed out bets. Receive 2x £10 Free Sports Bets, valid on set events only at odds 2.00 or greater, expires in 7 days.  Plus a £10 Game Show Bonus, selected games, wager 40x to withdraw a max of £250. PayPal and Card Payments only. Geographical Restrictions and T&Cs Apply. Please Gamble Responsibly.

Play nowPlay now
Terms & conditions apply
18+ New Customers only. Deposit, opt in and place a £5 qualifying bet at odds of 2.00 or greater within 7 days of opening a new account; excludes cashed out bets. Receive 2x £10 Free Sports Bets, valid on set events only at odds 2.00 or greater, expires in 7 days.  Plus a £10 Game Show Bonus, selected games, wager 40x to withdraw a max of £250. PayPal and Card Payments only. Geographical Restrictions and T&Cs Apply. Please Gamble Responsibly.
3.
Betiton

Bet £15 Get £10

18+, Welcome Bonus: New Players only, 1st Deposit, Min Deposit,: £10, max £10 free bet valid for 14 days, bets must be placed at odds of 1/1 or greater and be settled within 14 days of placement. System bets not eligible. Neteller,Skrill and Paypal not eligible. T&Cs apply

Play nowPlay now
Terms & conditions apply
18+, Welcome Bonus: New Players only, 1st Deposit, Min Deposit,: £10, max £10 free bet valid for 14 days, bets must be placed at odds of 1/1 or greater and be settled within 14 days of placement. System bets not eligible. Neteller,Skrill and Paypal not eligible. T&Cs apply
4.
Betfred

Bet £10 Get £30

New UK & NI customers only. promo code ‘SPORTS60’. Deposit & place first sports bet of £10+ in one bet transaction, at odds of Evens (2.0) +. settled within 60 days. First bet must be on Sports. £30 in Free Bets credited within 48 hours of bet settlement, 7-day expiry. Payment restrictions apply. SMS validation may be required. Max 60 Free Spins on Justice League Comics. 7-day expiry.Full T&Cs apply.

Play nowPlay now
Terms & conditions apply
New UK & NI customers only. promo code ‘SPORTS60’. Deposit & place first sports bet of £10+ in one bet transaction, at odds of Evens (2.0) +. settled within 60 days. First bet must be on Sports. £30 in Free Bets credited within 48 hours of bet settlement, 7-day expiry. Payment restrictions apply. SMS validation may be required. Max 60 Free Spins on Justice League Comics. 7-day expiry.Full T&Cs apply.
5.
Boylesports

Bet £10 Get £10

18+. Mobile exclusive. Min stake £10. Min odds Evs. First bet only. 30 days to qualify. Free bets expire in 7 days. Cashed out bets won’t apply. Payment method restrictions. UK customers only. One Free Bet offer per customer, household and IP Address only. T&Cs apply

Play nowPlay now
Terms & conditions apply
18+. Mobile exclusive. Min stake £10. Min odds Evs. First bet only. 30 days to qualify. Free bets expire in 7 days. Cashed out bets won’t apply. Payment method restrictions. UK customers only. One Free Bet offer per customer, household and IP Address only. T&Cs apply
6.
Ladbrokes

Bet £5 Get £20

18+ New UK+IRE customers. Paypal and certain deposit types and bet types excluded. Min £5 bet within 14 days of account reg at min odds 1/2 = 4 x £5 free bets. Free bets valid for 7 days on sports, stake not returned, restrictions apply. T&Cs apply,

Play nowPlay now
Terms & conditions apply
18+ New UK+IRE customers. Paypal and certain deposit types and bet types excluded. Min £5 bet within 14 days of account reg at min odds 1/2 = 4 x £5 free bets. Free bets valid for 7 days on sports, stake not returned, restrictions apply. T&Cs apply,
7.
Mansion Bet

Bet £10 Get £20

Bet £10 Get £20

Play nowPlay now
Terms & conditions apply
New customers only. Min deposit £10 (UK debit cards only). Bet £10 at odds of evens (2.0) or greater. Multiple bets with cumulative odds of evens (2.0) count, each leg must have odds of 1/5 (1.2) to be eligible. Each way bets are eligible to qualify for this promotion. Upon qualifying bet settlement, 1 x £5.00 Free Bet will be credited to your account. Once the first £5.00 Free Bet has been used a further 3 x £5.00 Free Bets will be applied to your account. Free bet stake not returned after bet settlement. Free Bets can’t be redeemed for Each Way Betting. No Wagering requirements added to this promotion. Valid for 7 days, each Free Bet must be used in its entirety. T&Cs apply.
8.
Coral

Bet £5 Get £20

18+ Eligible UK+IRE players. Paypal & some deposit & bet types excl. Min first £5 bet within 14 days of account reg at min odds 1/2 = 4x £5 free bets. Free bets valid for 7 days, stake not returned. No cashout, restrictions + T&Cs apply.

Play nowPlay now
Terms & conditions apply
18+ Eligible UK+IRE players. Paypal & some deposit & bet types excl. Min first £5 bet within 14 days of account reg at min odds 1/2 = 4x £5 free bets. Free bets valid for 7 days, stake not returned. No cash-out, restrictions & T&Cs apply.
9.
Quinnbet

50% Back Welcome Offer

No Deposit Free Bet! Plus 50% Back of First Day Sportsbook Losses up to £25 Or a Guaranteed £5 Free Bet when you Bet £10. UK Customers (18+). Full Terms & Conditions apply.

Play nowPlay now
Terms & conditions apply
No Deposit Free Bet! Plus 50% Back of First Day Sportsbook Losses up to £25 Or a Guaranteed £5 Free Bet when you Bet £10. UK Customers (18+). Full Terms & Conditions apply.
10.
BetBull

Up To £100 Free Bets

T&Cs: New users only. Min deposit £20. Place qualifying bets of £20 to £100 in first 7 days after deposit to unlock free bets. Free bet rewarded as 4 free bets that total first deposit amount. Min odds 1/1, 3+ legs & expire in 7 days. Winnings credited in cash. Full T&Cs apply

Play nowPlay now
Terms & conditions apply
T&Cs: New users only. Min deposit £20. Place qualifying bets of £20 to £100 in first 7 days after deposit to unlock free bets. Free bet rewarded as 4 free bets that total first deposit amount. Min odds 1/1, 3+ legs & expire in 7 days. Winnings credited in cash. Full T&Cs apply
11.
Fansbet

50% Bonus up to £100

New UK customers only; 6x wager requirement with 90 day expiry; Only sports bets contribute to wagering; Min. 2 selections at 1.4 min odds per selection; Max £100 per bet. 18+. T&C's Apply. Please bet responsibly. begambleaware.org

Play nowPlay now
Terms & conditions apply
New UK customers only; 6x wager requirement with 90 day expiry; Only sports bets contribute to wagering; Min. 2 selections at 1.4 min odds per selection; Max £100 per bet. 18+. T&C's Apply. Please bet responsibly. begambleaware.org
12.
NetBet

Bet £30 Get £30

18+, Customers will be awarded £15 in free bets and £15 in free spins for casino and vegas. New customers only. Free bets valid for 3 days. Free spins valid for 7 days. Terms and conditions apply.

Play nowPlay now
Terms & conditions apply
18+, Customers will be awarded £15 in free bets and £15 in free spins for casino and vegas. New customers only. Free bets valid for 3 days. Free spins valid for 7 days. Terms and conditions apply.
13.
BGO

Bet £10 Get £50 Casino Bonus

UK only. Bet £10 on virtual sports, win up to £50 casino bonus on Box Boost game with first deposit, use code "SPORTS". 24-hour expiry. Max bet £2.50, max win 10x bonus awarded, selected games and 65x wagering on winnings. No Neteller/Skrill. Full T&Cs apply.

Play nowPlay now
Terms & conditions apply
UK only. Bet £10 on virtual sports, win up to £50 casino bonus on Box Boost game with first deposit, use code "SPORTS". 24-hour expiry. Max bet £2.50, max win 10x bonus awarded, selected games and 65x wagering on winnings. No Neteller/Skrill. Full T&Cs apply.
14.
Infernobet

Deposit £10 Get £10

New players only. Minimum stake $/£/€ 10, minimum odds 1.5, stake not returned. 10X wagering the winnings from the free bet. Wagering occurs from real balance first. Wagering requirement is calculated on bonus bets only, wagering starts from real funds. Free bet is valid for 7 Days from issue. Max conversion: $/£/€ 20.Excluded Skrill deposits. Full Terms Apply

Play nowPlay now
Terms & conditions apply
New players only. Minimum stake $/£/€ 10, minimum odds 1.5, stake not returned. 10X wagering the winnings from the free bet. Wagering occurs from real balance first. Wagering requirement is calculated on bonus bets only, wagering starts from real funds. Free bet is valid for 7 Days from issue. Max conversion: $/£/€ 20.Excluded Skrill deposits. Full Terms Apply
15.
Mr Play

Bet £10 Get £10

New customers only. Max one £10 free bet. Qualifying bets must be placed at odds of 1/1 or greater. Paid as bonus token with min 4/5 odds req. Skrill, Neteller & Paypal not eligible. T&C apply. 18+

Play nowPlay now
Terms & conditions apply
New customers only. Max one £10 free bet. Qualifying bets must be placed at odds of 1/1 or greater. Paid as bonus token with min 4/5 odds req. Skrill, Neteller & Paypal not eligible. T&C apply. 18+
16.
Sporting Index

Bet £25 Get £25

New clients only. Applies to first 5 x £5+ bets at odds of 1.5 (1/2) or greater within 30 days of registration. Qualifying bets to be placed on separate selections. £25 free bet issued when all 5 bets settle. Bet valid for 7 days and stake not returned. Cashed out bets do not qualify. 18+, Full T&Cs apply

Play nowPlay now
Terms & conditions apply
New clients only. Applies to first 5 x £5+ bets at odds of 1.5 (1/2) or greater within 30 days of registration. Qualifying bets to be placed on separate selections. £25 free bet issued when all 5 bets settle. Bet valid for 7 days and stake not returned. Cashed out bets do not qualify. 18+, Full T&Cs apply
17.
SpreadEx

Bet £10 Get £20 Free Bets

Join and place a £10 fixed odds single bet at odds of 1/2 or greater and get 2 x free £10 fixed odds single bets. First free bet awarded on settlement of qualifying bet. Second awarded the following day.

Play nowPlay now
Terms & conditions apply
Join and place a £10 fixed odds single bet at odds of 1/2 or greater and get 2 x free £10 fixed odds single bets. First free bet awarded on settlement of qualifying bet. Second awarded the following day.
18.
GatoBet

Bet £10 Get £30

New players only. Minimum £10 qualifying bets. No cash-outs allowed. Free bet is a one-time stake of £30, minimum odds of 2, stake is not returned, maximum Conversion £30, 10X wagering the winnings, valid for 5 Days from issue. Excluded Skrill deposits. Full Terms apply

Play nowPlay now
Terms & conditions apply
New players only. Minimum £10 qualifying bets. No cash-outs allowed. Free bet is a one-time stake of £30, minimum odds of 2, stake is not returned, maximum Conversion £30, 10X wagering the winnings, valid for 5 Days from issue. Excluded Skrill deposits. Full Terms apply
19.
Parimatch

Bet £10 Get £40 Bonus

New Customers opt in, deposit and bet £10 at odds 2.00+ within 7 days of registration; excludes cashed out bets. Get 4x £10 Free Bets, set events only at odds 2.00+. Free Bets expire in 48 hours. Card payments only. Geo Restrictions. T&Cs Apply, see below. Additional terms for existing BetVictor customers apply. 18+ begambleaware.org | Please gamble responsibly

Play nowPlay now
Terms & conditions apply
New Customers opt in, deposit and bet £10 at odds 2.00+ within 7 days of registration; excludes cashed out bets. Get 4x £10 Free Bets, set events only at odds 2.00+. Free Bets expire in 48 hours. Card payments only. Geo Restrictions. T&Cs Apply, see below. Additional terms for existing BetVictor customers apply. 18+ begambleaware.org | Please gamble responsibly
20.
BGO Casino

Up to 500 Free Spins

Play nowPlay now
Terms & conditions apply
UK only. Win up to 500 free spins from Mega Wheel on 1st deposit. 24-hour expiry. Max Bet £2.50, max spins win £8 per 10 spins. Max Bonus win £150, selected games and 65x wagering on winnings. No Neteller/Skrill. Deposit/Withdrawal fees apply. Full T&Cs apply.

Best Betting Site Promotions

william hill

Bet £10 Get £40 Free Bets

Play nowPlay now
Terms & conditions apply
New customers using promo code C40 only. 1x per customer. Min £10/€10 bet. Min odds 1/2 (1.5). Free bets paid as 2x £15/€15 (expires after 30 days). Max £10 Bonus. 35x wagering requirement. Max redeemable amount £25. Casino bonus expires 72 hours from issue. Eligibility rules, free-bet rules, game, location, payment-method, currency restrictions, stake contributions and terms and conditions apply.
ladbrokes

Bet £5 Get £20

Play nowPlay now
Terms & conditions apply
18+ New UK+IRE customers. Paypal and certain deposit types and bet types excluded. Min £5 bet within 14 days of account reg at min odds 1/2 = 4 x £5 free bets. Free bets valid for 7 days on sports, stake not returned, restrictions apply. T&Cs apply,
betfred

Bet £10 Get £30

Play nowPlay now
Terms & conditions apply
New UK & NI customers only. promo code ‘SPORTS60’. Deposit & place first sports bet of £10+ in one bet transaction, at odds of Evens (2.0) +. settled within 60 days. First bet must be on Sports. £30 in Free Bets credited within 48 hours of bet settlement, 7-day expiry. Payment restrictions apply. SMS validation may be required. Max 60 Free Spins on Justice League Comics. 7-day expiry.Full T&Cs apply.

How We Choose the Best Betting Sites

Online betting has never been more popular and as such, there are more and more betting sites hitting the scene. These new betting sites are all looking to build up their names and reputations in the industry, taking on bookmakers that have been around for decades. As such trying to compare them all in-depth is too much of a task for one single bettor alone. That’s where we come into it. We have reviewed and compared the oldest and newest online betting sites to help you find a reliable bookmaker that offers players exactly what they need.

We have years of expertise in the online betting industry in the UK and across the world, and we know exactly what to look for when delving into the depths of any online bookmakers. As such, these are the areas we are looking at to decide which are the best betting sites out there.

Trustworthy Bookmakers

We will only give you information and reviews on safe, secure and regulated bookmakers. As such, every one of our recommended best betting sites will be trustworthy. Your betting experience needs to be enjoyable, and that means you need to have faith and trust in the betting sites where you are placing your money and personal data. Obviously, all of the longstanding betting sites have built up a reputation over many years, and this in itself is evidence that they are trustworthy. However, new betting sites have yet to build up this reputation and so we ensure that each of these new betting sites is regulated by the UK Gambling Commission. We also look at their site safety and security and certifications to make sure you are placing a bet on a perfectly safe and trustworthy platform.

The Welcome Offer

Another area we look at when comparing bookmakers and choosing our list of best betting sites is the welcome offer available for new customers that sign up and make a bet. All gambling operators, whether it’s a sports betting site, online casino or online bingo site will offer new customers a welcome offer to entice them to open a new account and make a bet on the site. These vary from site to site. One of the best and most popular promotions is the ‘Bet £10 get £30 in free bets’. There are also matched deposit offers, risk-free bet offers, or bet credits – with some even offering up to £100 in bet credits. Many also offer deposit bonus offers. During tournaments and events, betting sites may also offer enhanced odds offers as well. However, it’s not just about the size of the welcome offer, but also the quality of the terms and conditions attached to the offer. This means low wagering requirements, bet flexibility and more.

The Betting Site User Experience

The site may be safe, it may have a good welcome offer with lots of free bet credits, however, the fundamental aspect of any betting site is the overall user experience. This means the usability of the site and ease of navigation, the quality and quantity of odds available, the different sports and markets on offer and vital areas such as customer support. Ultimately, any new customer wants to be able to find the bet that they want to make quickly and easily on their chosen betting sites, on desktop or mobile app. They will want good value odds and preferably a free bet or two to enhance the experience. It should also offer a variety of payment methods, with safe secure deposits and quick and efficient withdrawals. Also, if something doesn’t go right, customers have every right to expect excellent customer service.

Our List of Best Betting Sites

We spend our time looking at well established and up and coming online betting sites to make sure that our information is always up to date and that customers have access to everything that they need to know. Old or new, we make sure our list of the top betting sites is always up to date.

  1. William Hill – Excellent variety of markets and live streaming
  2. BetVictor – Generous welcome offer and generous odds
  3. Betiton – Attractive website and mobile app
  4. Betfred – Generous horse racing promotions
  5. Ladbrokes – Excellent acca boost and acca insurance
  6. Coral – A variety of enhanced odds and promotions
  7. Parimatch – Generous welcome offer
  8. MansionBet – Attractive and easy to use mobile and desktop site
  9. BetBull – Innovative betting community.
  10. SpreadEx – One of the best Spread Betting sites
betvictor

Bet £5 Get £30 Free Bets

Play nowPlay now
Terms & conditions apply
18+ New Customers only. Deposit, opt in and place a £5 qualifying bet at odds of 2.00 or greater within 7 days of opening a new account; excludes cashed out bets. Receive 2x £10 Free Sports Bets, valid on set events only at odds 2.00 or greater, expires in 7 days.  Plus a £10 Game Show Bonus, selected games, wager 40x to withdraw a max of £250. PayPal and Card Payments only. Geographical Restrictions and T&Cs Apply. Please Gamble Responsibly.
mansion bet

Bet £10 Get £20 Free Bets

Play nowPlay now
Terms & conditions apply
New customers only. Min deposit £10 (UK debit cards only). Bet £10 at odds of evens (2.0) or greater. Multiple bets with cumulative odds of evens (2.0) count, each leg must have odds of 1/5 (1.2) to be eligible. Each way bets are eligible to qualify for this promotion. Upon qualifying bet settlement, 1 x £5.00 Free Bet will be credited to your account. Once the first £5.00 Free Bet has been used a further 3 x £5.00 Free Bets will be applied to your account. Free bet stake not returned after bet settlement. Free Bets can’t be redeemed for Each Way Betting. No Wagering requirements added to this promotion. Valid for 7 days, each Free Bet must be used in its entirety. T&Cs apply.
betbull

Up To £100 Free Bets

Play nowPlay now
Terms & conditions apply
T&Cs: New users only. Min deposit £20. Place qualifying bets of £20 to £100 in first 7 days after deposit to unlock free bets. Free bet rewarded as 4 free bets that total first deposit amount. Min odds 1/1, 3+ legs & expire in 7 days. Winnings credited in cash. Full T&Cs apply

What Makes A Betting Site Stand Out?

In the last few years, online sports betting has skyrocketed in popularity. Also, the technology has grown immensely – so what made a good betting site ten years ago would not be good enough anymore, so our list of best betting sites UK will be constantly updated. However, no matter what year, there will always be constants – the basics that need to be done right, such as the quality of odds, the variety of markets, the quality and quantity of betting offers for new and existing customers and, of course, the reliability of the betting site.

Other areas that we factor in, if they have the basics right, are live and in-play betting, live streaming availability, the quality of the mobile site and/or mobile app and the quality of the banking – payments and withdrawals.

Because the variety of sports betting is so wide now, some bookmakers market themselves on specialising in certain areas of online gambling, so they may sell themselves as specialists in football, specialists for mobile betting or specialists for live betting and live streaming. This is a very worthwhile strategy as bookmakers need to stand out in a field of nearly 1000 licensed betting sites. If a new bookmaker is trying to make a name in a field of well known and experienced bookies, they will need a USP.

Our Top 5 Betting Sites

1. William Hill: New Customer Offer – Bet £10 Get £30 in Free Bets Plus a £10 Casino Bonus

Terms and Conditions: 1st deposit. New customers using promo code C40 only. 1x per customer. Min deposit £10/€10. £10/€10 bet. Min odds 1/2 (1.5). Free bets paid as 2x £15/€15 (expires after 30 days). Max £10 Bonus. 35x wagering requirement. Bet stakes not returned. Max redeemable amount £25. Casino bonus expires 72 hours from issue. Eligibility rules, free-bet rules, game, location, payment method, currency restrictions, stake contributions and terms and conditions apply. Full T&Cs apply.

William Hill is one of the most established names on online betting. The betting site started off as a horse racing bookmakers at the start of the 20th century and eventually bought out some shops on the high street. However, throughout the years William Hill expanded into other sports and they now offer all major sports and betting markets, with some of the best online betting odds on football and horse racing. It is also one of the best sites in the UK for live streaming.

The William Hill welcome offer is very generous as it offers new customers £30 in free bets plus a £10 casino bonus when making a qualifying deposit and first bet transaction of £10 or more.

  • Excellent welcome offer and sign up bonus
  • Generous promotions for horse racing betting and football betting
  • A wide range of payment methods and quick, safe withdrawals
  • Excellent live streaming product.

2. Ladbrokes: New Customer Offer – Bet £5 Get £20 in Free Bets

Terms and Conditions: 18+ New UK+IRE customers. Paypal and certain deposit types and bet types excluded. Min deposit £5/€5. Min £5 bet within 14 days of account reg at min odds 1/2 = 4 x £5 free bets. Free bets valid for 7 days on sports, bet stakes not returned, restrictions apply. T&Cs apply.

Ladbrokes is one of the biggest and most popular names in sports betting and is one of the best UK betting sites for quantity and quality of sports and sports market. It offers generous odds and promotions on football betting and horse racing betting, especially when there are major festivals and tournaments on. One area that is particularly good at Ladbrokes is the overall usability and customer service. It offers players a variety of payment methods and quick withdrawals, as well as 24-hour customer service, including live chat, email and phone number for contact.

The current welcome offer for new customers on sign up is a bet £5 get £20 in free bets. This is excellent because it is a 400% mark up. So, any player making a qualifying deposit and first bet transaction of £5 or more will get £20 in free bet credits.

  • Excellent customer service with 24-hour live chat
  • Offers features such as cash out and partial cash out
  • Generous welcome offer with fair terms and conditions
  • A wide range of sports bets.

3.Betfred: New Customer Offer – Bet £10 Get £30 in Free Bets + 60 Free Spins

Terms and Conditions: New UK & NI customers only. promo code ‘SPORTS60’. Min Deposit £10. Place first sports bet of £10+ in one bet transaction, at odds of Evens (2.0) +. settled within 60 days. First bet must be on Sports. £30 in Free Bets credited within 48 hours of bet settlement, 7-day expiry. Payment restrictions apply. Bet stakes not returned. SMS validation may be required. Max 60 Free Spins on Justice League Comics. 7-day expiry. Full T&Cs apply.

Betfred has been offering an excellent service to its players since 1967. It is one of the best and most well-respected betting sites out there and has led the way from high street betting to online betting. It offers sports bets on a wide variety of sports market and bet types. It is also an online betting site that offers its players an excellent casino as well as sportsbook. So players can enjoy a mix of the both. The Betfred betting site also has an abundance of generous promo code offers and ongoing bonuses and offers such as Double Delight and Hat Trick Heaven for football betting fans. It also offers plenty more when there are major tournaments and events.

The current Betfred sign up offer is a ‘Bet £10 get £30 in free bets plus 60 free spins’, meaning players can enjoy it on the sports betting site and the casino. They can claim it simply by making a qualifying deposit and bet transaction of just £10. It is one of the few UK betting sites that combines its sports betting offer with part casino offer.

  • Excellent offers and promotions for horse racing betting and football betting
  • Streamlined and effective live betting and live streaming service.
  • Wide variety of betting markets and bet types
  • Generous welcome bonus offer with part casino promo

The Best New Bookmakers 2021

The list above is only really representative of more well-established bookmakers. However, that doesn’t mean that there aren’t any excellent new online betting sites. There are some fantastic new bookmakers springing up, however, that doesn’t mean all new betting sites are good. Some are far superior to others. Here are some of the very best new UK betting sites on the market:

  1. Parimatch – Great for accumulator bet and multi-bet offers.
  2. Betiton – Lots of betting markets available
  3. Mr Play – One of the best online betting sites for tennis odds
  4. QuinnBet – Generous no deposit welcome bonus offer
  5. BetBull – Excellent for accumulator bet odds and tips
  6. NetBet – Sign up offer rewarding sports players and casino players

In the 21st century, sports betting really started taking hold of the UK, with newer bookmakers vying with older names to get more UK players. These have had to create their own niche in the markets by offering not just competitive odds, but by using new technology to offer quicker and better live streaming, constantly updated odds, features such as bet builder, cash out and partial cash out – offering their players the ultimate user experience.

Every single one of the new UK best betting sites on our list are not only there because of the entire user experience, but they are also fully licensed by the UK Gambling Commission and hold other certifications. So, not only is signing up with one of these new online bookmakers completely safe, but you can also benefit from excellent sign up offers and existing players promotions.

parimatch

Bet £10 Get £40 Bonus

Play nowPlay now
Terms & conditions apply
New Customers opt in, deposit and bet £10 at odds 2.00+ within 7 days of registration; excludes cashed out bets. Get 4x £10 Free Bets, set events only at odds 2.00+. Free Bets expire in 48 hours. Card payments only. Geo Restrictions. T&Cs Apply, see below. Additional terms for existing BetVictor customers apply. 18+ begambleaware.org | Please gamble responsibly
betiton

Bet £15 Get £10

Play nowPlay now
Terms & conditions apply
18+, Welcome Bonus: New Players only, 1st Deposit, Min Deposit,: £10, max £10 free bet valid for 14 days, bets must be placed at odds of 1/1 or greater and be settled within 14 days of placement. System bets not eligible. Neteller,Skrill and Paypal not eligible. T&Cs apply
mr play

Bet £10 Get £10

Play nowPlay now
Terms & conditions apply
New customers only. Max one £10 free bet. Qualifying bets must be placed at odds of 1/1 or greater. Paid as bonus token with min 4/5 odds req. Skrill, Neteller & Paypal not eligible. T&C apply. 18+

Our Recommended Best New Betting Site

Parimatch: New Customer Offer – Bet £10 Get £40 Bonus

Terms and Conditions: New Customers opt in, min deposit and bet £10 at odds 2.00+ within 7 days of registration; excludes cashed out bets. Get 4x £10 Free Bets, set events only at odds 2.00+. Free Bets expire in 48 hours. Card payments only. Geo Restrictions. T&Cs Apply, see below. Additional terms for existing BetVictor customers apply. 18+ begambleaware.org | Please gamble responsibly. Full T&Cs Apply.

Parimatch stands out from many others on the new online betting site market because of the quality of its promotions and offers compared to many other new online betting sites. Not only does it have an excellent and very generous sign up offer, but the new bookmaker also offers a variety of excellent existing customer offers as well as very fair terms and conditions. They have a great selection of quality odds, a wide variety of sports and betting markets and an overall quick, easy and safe user experience.

Best UK Betting Sites for Horse Racing Betting

One of the oldest, and most popular sports for betting is horse racing, and this is particularly true when it’s time for The Grand National, the Cheltenham Festival and other major horse racing events. Many of the more prominent and well-established online bookmakers started off with horse racing betting, before branching out to other sports and betting events. In order to compete with major online bookmakers, newer UK bookmakers need to offer excellent odds and bonuses for horse racing betting.

william hill

Bet £10 Get £40 Free Bets

Play nowPlay now
Terms & conditions apply
New customers using promo code C40 only. 1x per customer. Min £10/€10 bet. Min odds 1/2 (1.5). Free bets paid as 2x £15/€15 (expires after 30 days). Max £10 Bonus. 35x wagering requirement. Max redeemable amount £25. Casino bonus expires 72 hours from issue. Eligibility rules, free-bet rules, game, location, payment-method, currency restrictions, stake contributions and terms and conditions apply.
ladbrokes

Bet £5 Get £20

Play nowPlay now
Terms & conditions apply
18+ New UK+IRE customers. Paypal and certain deposit types and bet types excluded. Min £5 bet within 14 days of account reg at min odds 1/2 = 4 x £5 free bets. Free bets valid for 7 days on sports, stake not returned, restrictions apply. T&Cs apply,
coral

Bet £5 Get £20

Play nowPlay now
Terms & conditions apply
18+ Eligible UK+IRE players. Paypal & some deposit & bet types excl. Min first £5 bet within 14 days of account reg at min odds 1/2 = 4x £5 free bets. Free bets valid for 7 days, stake not returned. No cash-out, restrictions & T&Cs apply.

Our Top Horse Racing Betting Sites

  1. William Hill – Excellent promotions for horse racing
  2. Ladbrokes – Enhanced odds offers for major events
  3. Parimatch – Wide range of betting markets
  4. Coral – Daily odds boost
  5. Betfred – Horse racing extra places offers

Horse racing is very popular because you can find different races every single day – and the UK and Irish racing scene is one of the best in the world. However, nearly all UK betting sites will offer players the chance to bet on races all over the world, including the USA, Australia, France and South Africa. with events such as The Melbourne Cup and The Kentucky Derby. Also, many betting sites will offer players the chance to bet on variations of horse racing such as Trotting.

During times of major events, it is not unusual to find a huge range of betting offers for punters to bet with. As such, anyone looking to place a bet can expect to benefit from best odds guaranteed offers, money back specials if your bet doesn’t win and extra places. Additionally, if you want to watch the race on which you have placed your bet, then look for the betting sites in the UK that offer live streaming.

Our Favourite Horse Racing Betting Site

Ladbrokes

One of the best betting sites in the UK for punters looking to place a bet on the horses is Ladbrokes. This is one of the longest-serving and most well-known betting sites in the country, and they put quite an emphasis on horse racing bets. They have a superb selection of races from both the UK and across the world. What’s more, Ladbrokes also offers a daily odds boost offer where players can choose which odds or prices they want to enhance themselves. Then, at times of major races and festivals, the deals get even bigger and better.

Best Online Betting Sites for Football Betting

The most popular sport by far now for punters to place their bets on is football. Punters from the UK can enjoy leagues from all over the world, not just the Premier League, but they can also bet on European Leagues such as Ligue 1, Bundesliga, Serie A, La Liga and even the soccer leagues in the US and Australia. Many UK players simply enjoy win bets, with other customers looking to build up multi bets and accumulator bets. The best sports betting sites will offer singles, multis and all sorts of bet types on markets from leagues and tournaments all over the world. All in all, when looking for the best betting sites for football, we look at the overall betting selection, generous odds, live and in-play betting options, cash out and partial cash out feature and live streaming is always a plus.

betvictor

Bet £5 Get £30 Free Bets

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18+ New Customers only. Deposit, opt in and place a £5 qualifying bet at odds of 2.00 or greater within 7 days of opening a new account; excludes cashed out bets. Receive 2x £10 Free Sports Bets, valid on set events only at odds 2.00 or greater, expires in 7 days.  Plus a £10 Game Show Bonus, selected games, wager 40x to withdraw a max of £250. PayPal and Card Payments only. Geographical Restrictions and T&Cs Apply. Please Gamble Responsibly.
betiton

Bet £15 Get £10

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18+, Welcome Bonus: New Players only, 1st Deposit, Min Deposit,: £10, max £10 free bet valid for 14 days, bets must be placed at odds of 1/1 or greater and be settled within 14 days of placement. System bets not eligible. Neteller,Skrill and Paypal not eligible. T&Cs apply
betfred

Bet £10 Get £30

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New UK & NI customers only. promo code ‘SPORTS60’. Deposit & place first sports bet of £10+ in one bet transaction, at odds of Evens (2.0) +. settled within 60 days. First bet must be on Sports. £30 in Free Bets credited within 48 hours of bet settlement, 7-day expiry. Payment restrictions apply. SMS validation may be required. Max 60 Free Spins on Justice League Comics. 7-day expiry.Full T&Cs apply.

Our Top 5 Best Football Bookmakers

  1. BetVictor – Generous odds on the major leagues such as the Premier League
  2. Betiton – Plenty of promotions for football
  3. Betfred – Hundreds of football betting markets
  4. Coral – Numerous promotions and offers
  5. BetBull – Excellent for football accumulator bet odds and tips

 

Our Favourite Football Betting Site

BetVictor

Undeniably, BetVictor has focused a lot of its attention on football betting and it shows. BetVictor offers its players a wide selection of nations, leagues and betting markets to bet on. whatever you want to bet on, whether it’s the Premier League or A-League, BetVictor will offer all sorts of options to bet on it. The odds available are varied and generous on all of the different international leagues.

Best Betting Site for Features

More players than ever want more than just placing straight forward win bets. As such, most UK online bookmakers offer customers a variety of features, including cash out, partial cash out, bet builder, edit bet and more. That means players can have much more fun and much more flexibility with their bets.

Cash out is hugely popular as it gives players the chance to cash out their bet and get their winnings before the bet has been finalised. So, if your bet is winning and you’re getting a bit nervy in the last 10 minutes of the match, you can cut and run, getting a percentage of your final winnings. Some sports betting sites offer partial cash out, where you can leave some of your bet on til the end. However, the quality of cash out varies – and the amount you get from your cashed out bet can differ from site to site.

william hill

Bet £10 Get £40 Free Bets

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New customers using promo code C40 only. 1x per customer. Min £10/€10 bet. Min odds 1/2 (1.5). Free bets paid as 2x £15/€15 (expires after 30 days). Max £10 Bonus. 35x wagering requirement. Max redeemable amount £25. Casino bonus expires 72 hours from issue. Eligibility rules, free-bet rules, game, location, payment-method, currency restrictions, stake contributions and terms and conditions apply.
coral

Bet £5 Get £20

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18+ Eligible UK+IRE players. Paypal & some deposit & bet types excl. Min first £5 bet within 14 days of account reg at min odds 1/2 = 4x £5 free bets. Free bets valid for 7 days, stake not returned. No cash-out, restrictions & T&Cs apply.
ladbrokes

Bet £5 Get £20

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18+ New UK+IRE customers. Paypal and certain deposit types and bet types excluded. Min £5 bet within 14 days of account reg at min odds 1/2 = 4 x £5 free bets. Free bets valid for 7 days on sports, stake not returned, restrictions apply. T&Cs apply,

The Top 5 Betting Sites for Features

  1. William Hill
  2. Coral
  3. Ladbrokes
  4. Betfred
  5. BetVictor

Our Favourite Bookmaker for Bet Features

William Hill

William Hill is by far one of the best betting sites out there for a wide number of features. Not only does the bookmaker have an exceptional cash-out feature, but it also offers players the chance to build their own bets and get their own odds. UK customers at William Hill have a lot of freedom when it comes to placing bets, and as such, we recommend William Hill when it comes to fantastic bet features.

Best Betting Sites for Live Streaming

When a customer in the UK places a sports bet on a specific event, many often want to see the outcome of the bet. Watching a sporting event that you have placed a bet on can mean an expensive subscription or PPV cost, so a top betting site will offer customers the chance to live stream the event. This isn’t as common as other bet features because it is more expensive for the bookmaker, but it can enhance the overall user experience.

ladbrokes

Bet £5 Get £20

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Terms & conditions apply
18+ New UK+IRE customers. Paypal and certain deposit types and bet types excluded. Min £5 bet within 14 days of account reg at min odds 1/2 = 4 x £5 free bets. Free bets valid for 7 days on sports, stake not returned, restrictions apply. T&Cs apply,
william hill

Bet £10 Get £40 Free Bets

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Terms & conditions apply
New customers using promo code C40 only. 1x per customer. Min £10/€10 bet. Min odds 1/2 (1.5). Free bets paid as 2x £15/€15 (expires after 30 days). Max £10 Bonus. 35x wagering requirement. Max redeemable amount £25. Casino bonus expires 72 hours from issue. Eligibility rules, free-bet rules, game, location, payment-method, currency restrictions, stake contributions and terms and conditions apply.
coral

Bet £5 Get £20

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Terms & conditions apply
18+ Eligible UK+IRE players. Paypal & some deposit & bet types excl. Min first £5 bet within 14 days of account reg at min odds 1/2 = 4x £5 free bets. Free bets valid for 7 days, stake not returned. No cash-out, restrictions & T&Cs apply.

Best Live Streaming Sites

  1. Ladbrokes
  2. William Hill
  3. Coral
  4. Betfred
  5. BetVictor

Our Favourite Betting Site for Live Streaming

Ladbrokes

The quality of Ladbrokes live streaming is phenomenal, and one of the best out there. It offers customers the option of live streaming horse racing, football and a number of other sports. As long as they have placed a sports bet on it, they can watch it!

Betting Sites FAQs

What is the UK’s Best Betting Site?

This very much depends on what you want to place a bet on as different betting sites have different strengths and weaknesses. In our experience, the best UK betting sites include William Hill, Ladbrokes and Coral, who have built up a strong reputation. However, there are also some new bookmakers worth a look as well.

Which Betting Site Has the Best Betting App?

Pretty much all UK betting sites have put a lot of time and effort in creating solid betting apps for players wanting to bet on the go, quickly and easily. Most online sports betting is now done on the go, and betting sites know this, so all have decent offerings. In our opinion, currently, the best apps for online sports betting are William Hill and Ladbrokes, but it’s very much a matter of personal taste.

Do All Betting Sites in the UK offer Football Betting?

This is a big, resounding yes. All online sports betting sites in the UK offer football because it is the most popular sport to bet on in the UK. Most offer leagues and tournaments from all over the world.

What Welcome Offers Can I Get from a New Betting Site?

All of the best online betting sites have a good new customer offer. This could be a ‘Bet 10 Get £30 in free bets’, ‘bet £10 get £20 in free bets’ or even ‘bet £5 get £30 in free bets’. Other offers players matched bets up to £100 in free bet credits or match deposit bonuses. Whatever offer you choose, make sure you check the terms carefully.

More Betting Site Offers